Search Engine Optimization (SEO)

SEO stands for Search Engine Optimization, and it is the process of optimizing a website's technical configuration, content relevance, and link popularity so that its pages are easier to find, more relevant and popular to user search queries, and, as a result, search engines rank them higher. By featuring content that meets user’s search needs, search engines recommend SEO efforts that benefit both the user search experience and the page's ranking. This includes, among other things, using relevant keywords in titles, meta descriptions, and headlines (H1), using descriptive URLs with keywords rather than strings of numbers, and using schema markup to specify the page's content meaning. People use search engines, to find what they're looking for on the internet. Search engines, are a common starting point when you need any kind of information, whether you're researching for a product, looking for a restaurant, or booking a vacation. They provide a valuable opportunity for business owners to direct relevant traffic to your website. Search engine optimization (SEO), is the process of directing your website to appear higher on a search engine results page (SERP), resulting in more traffic. Typically, the goal is to rank on the first page of Google results for search terms that are important to your target audience. As a result, SEO is as much about understanding your audience's wants and needs as it is about the technical aspects of how to configure your website.

How do search engines operate?

Search engines return results, for any search query entered by the user. To accomplish this, they survey and "understand" the vast network of websites that comprise the internet. They use a sophisticated algorithm to determine, which search results to show, for each search query. Many people associate the term "search engine" with Google, which controls approximately 92 percent of the global search engine market. Because Google is the most popular search engine, SEO is usually centered on what works best for Google. It's beneficial to have a clear understanding of how and why Google works. Google is designed to provide its users, or searchers, with the best search experience possible. This entails delivering the most relevant results as soon as possible. The search term (the user input) and the search results are the two most important aspects of the search experience (the output). Assume you search for “Ducati Panigale V4S" This is a straightforward, unambiguous search. Google recognizes your query and returns a useful page as the top organic result—own Ducati’s page with that title. According to Google, this is a very good search result and a positive user experience because the user is likely to click the top result and be pleased with the outcome. Google profits from people's trust and appreciation for its search service. It accomplishes this by providing relevant search results. Google also allows businesses to pay for an advertorial placement at the top of search result pages. These listings are denoted by the word "Ad." Google earns money when users click on pay-per-click (PPC) advertisements purchased through AdWords. These ads will appear on more general queries in particular.  

Benefits of Search Engine Optimization:

• Increases customer acquisition through organic search.
• Provides customers with a trustworthy web experience.
• Encourages you to prioritize user experience.
• Increases brand awareness.
• It keeps you informed.
• It is feasible on a budget.
• Can be tracked.
• Other marketing initiatives benefit from it.

Also, keep in mind that this will take some trials and errors. Nobody knows the secret recipe for successful SEO. Instead, all SEO professionals have known-to-work ingredients or methods that they test and iterate on, to find improvements. You're
making your best bet, reviewing the results, and trying it all over again, just like any
other aspect of running a business.