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SEO is the art of using various tools, techniques, and strategies to optimize your website in such a way that it appears on the top of search engine results whenever a user is searching for keywords related to your business or brand.
It is one of the most effective ways to get highly qualified visitors and leads to your website. And In a world where more than 90% of online experiences start with a search engine, showing up on the first page of Google can be the deciding factor between a business that’s thriving and one that’s, well, bankrupt. Excellent search engine optimization drives traffic forever, while paid or PPC traffic stops when your budget runs out. Always create SEO-based content while creating content for your website. To more precisely target your niche group, create content around relevant keywords.